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PHI-NOM

PACKAGING | BRANDING | WEB

Phi is a Los Angeles based model & DJ that’s trendy and determined. She developed this hair masque for lively people who’ve taken risks with their hair and want to strengthen it again. I designed the packaging and branding to reflect California, and express Phi’s wild personality and beauty. I also wanted the brand to be young, fresh, raw, and trustworthy of Phi’s vibrant lifestyle, and have the packaging show off her phenomenal hair.

Color Lux
Eliot Lewis
The Potted Plant
James Carter
Amir
Wash20
Phi-Nom
Miscellaneous
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