PACKAGING | BRANDING | WEB
Phi is a Los Angeles based model & DJ that’s trendy and determined. She developed this hair masque for lively people who’ve taken risks with their hair and want to strengthen it again. I designed the packaging and branding to reflect California, and express Phi’s wild personality and beauty. I also wanted the brand to be young, fresh, raw, and trustworthy of Phi’s vibrant lifestyle, and have the packaging show off her phenomenal hair.